Shocking News: Sex Sells*

* Well, heterosexual, male, voyeuristic sex sells, anyway….!

Although I’ve been trying to scale down the number of labels I use for my posts, I may have to create another, specifically for my most-hated publications.
I propose to call it Drivel-Purveyors […to the Masses].

I’m grumbling now about The Sun. Normally this particular publication flies under my radar, simply because it’s that stupid. However, it has managed to force itself into my consciousness, through a high-profile advertising campaign. Apparently, it is now only 20p.
Sadly, it feels the need to promote this fact through the cunning use of breasts.

As though I needed yet another skinny, yet curiously busty blonde smiling vacuously at me wherever I go. They’re on the sides of my buses now.
I’m not best pleased.

Now I know that advertising is all about appealing to your target audience, and, to be fair, the stereotypical Sun reader probably will be very pleased to discover that he (yes, he) is now only two ten-pence peices away from yet another pair of computer-enhanced nipples, but, well…. I don’t like it.

I don’t like it that the default for “sexy” is white, and female, and blonde, and skinny, and big-breasted, and pouting, and nude.
I don’t like it that breasts are always a symbol of sex, so much so that breast-feeding mothers are vilified for – gasp! – baring their breasts. It kinda goes with the territory, people!
I don’t like it that the only way to sell anything – holidays, insurance, watches, deodorant… – is to put a “sexy” woman in your advert.
And I don’t like it that I’ve become so apathetic about the use of breasts to sell things. I used to be so much more angry, dammit – and rightly so, I feel. I don’t like it that I feel I won’t make a difference to this. I have to believe that I will. Otherwise, what is there?

Apart from breasts on buses, obviously!


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